Otto Radio
Introducing Otto – the smartest radio on wheels.
That was the job description. Recruited as CMO and first employee, it was my job to establish the Otto Radio brand, identify a unique value proposition and target audience, then strategize and execute an aggressive go-to-market plan.
Every word of copy, piece of content or consumer message was in my hands.
Explainer video. Brand identities. Event flyers. Blog posts and infographics. Emails. Push notifications. User acquisition campaigns. And more social media posts than I care to remember.
Hundreds of pieces of communication all intended to build a relationship between Otto and our audience.
When I started, Otto had zero friends. 18 months later, he had more than quarter-of-a-million of them! Otto became a companion to commuters. A comfort while cooking or doing chores. A loyal sidekick ready to step in and fill the dead air.
What's clear from our tens of thousands of social-media followers, hundreds of app store reviewers and raters, and scores of journalists is that they all liked the product, but fell in love with the brand.