OpenTable
I launched OpenTable.com with this campaign. The brand survived the excesses of the new millennium and continues to flourish. Which isn't to suggest that Puppets.com would still be with us if I had done the same for them.
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"Liar" taught me the value of a well-constructed deceit – landing in Communication Arts and D&AD without the use of a single visual. Much to my art director's chagrin.